Most of the time, you’ll be convincing complete strangers to feel comfortable enough to book a stay in a new town and a new accommodation. The dream is to have all your clients come from word of mouth or have them search directly for your Airbnb listing, no work necessary. A good Airbnb copy will help you to attract the right guest, improve your page ranking, and, the best part, get you more bookings! Let’s dive a little deeper. Working within a tight count limit of only 50 characters and having to strategically choose every word isn’t going to take a mere 15 minutes.ĭespite this initial effort needed, the payout is huge. Having a good Airbnb description is important, but it’s also a lot of work. The easy thing to do would be to write “two-bedroom apartment in the city center,” but it doesn’t reel guests in. Why does Airbnb listing copywriting matter? It’s going to be the words that attract your customers so essentially, the elevator pitch for your Airbnb.

Better still, no two descriptions are alike, and creating a unique one is what’s going to help your listing stand out from the rest.Īirbnb copywriting can be described as an intentionally crafted listing description with a focus on search engine parameters and the guest hook. The good news is that it’s really quite simple once you understand what your guests are looking for. We help property managers optimise their listings across all major booking sites through top quality API connections.From the name alone, hosts feel the pressure of producing an expert-level description if they want to get bookings at all. If you’re a property manager looking to scale your business, find out more about the Rentals United vacation rental channel manager.

There might not be much you can do about those, but don’t worry, because in this article we’ll explain plenty of tactics you can use to get your properties ranking higher and help you increase your occupancy. For example, having a property in a sought-after location, being added to guests’ wishlists, and Airbnb’s personalisation settings all affect your ranking. What is a little more mysterious, though, is exactly how to improve your Airbnb search visibility and get your properties to appear on the first page. It’s no secret that your Airbnb search ranking is key to getting more bookings and revenue for your vacation rentals. If your properties aren’t getting as many bookings as you’d like, improving your Airbnb SEO strategy could help.